a nice concept and a cool design
LMA was founded in 2002. It is the first Russian brand of hi-thech outerwear for snowboard and new school skiing made especially for advanced and expert riders and professional riders alike. We believe that the main point in brands' development and gaining respect is introducing your own style and ideology.
Our ideology has been formed within 4 seasons of work. And that is it. While snowboard and new school outerwear brands go more and more into fashion, our style is more focused on development and improvement of patterns, features and in search of proper fabrics. Within this period we have formed LMA own style that is obvious even to the most exigent riders at the moment. We think so. We develop LMA brand within our own rules, in our own directions. We do not want to rush after others. We try to develop and move our own ideas.
While these 4 seasons we have produced 5 collections of outerwear (including 06-07 collection). We make
a lot of changes and improve our garments year after year. Each year we have more garments, minimum 2 times bigger. The variety of items also increases. 04-05 collection was well sold and the profit increased 2,5 times in comparison with the previous season. After that LMA occupied its position in the top 5 of the brands sold on the Russian snowboarding stuff market.
2004-2005 collection was well sold in Russia. And not only in huge cities, but in many far distant regions as well.
At the present moment you can find LMA garments in the following countries: Norway, Sweden, Finland, France, England, Spain, Germany, Austria, South Korea, Kazakhstan and Ukraine. LMA brand takes part in ISPO Munich (the biggest trade show in Europe) since 2004 and in the biggest Russian Trade Show "Ertzog" since 2003. We plan to continue this tradition and participate in other interesting events.
While working on our 06-07 collection we intended to show everybody that the clothes designed in Russia is worth your attention and is quite competitive on the international market today. We want to show you that freedom, style and original designs within our garments are not just simple words. All these things are invested into our production - and you can see the results with your own eyes.
You think the way we do? Your life principles are the same? Welcome to LMA world. It's not so big, but LMA has become more then just a brand. It is attitude to life. Philosophy, that is actual at this very moment and is not coordinated with strict rules. We create it and live with it.
